With less than a fortnight before the donation window closes, members of the public are being asked to give away a new toy so children living in extreme hardship can have a special gift to open on Christmas Day
The annual appeal distributes new toys to thousands of children who would otherwise go without
Initiative distributes thousands of toys to children in poverty across north-east London
Despite challenging circumstances, eighth annual appeal reaches close to 5,000 children across north-east London
‘Keep the magic of Christmas alive for every child,’ asks team of volunteers
Rising living costs and the end of Covid support schemes mean the team is preparing for more referrals than ever before
Over 5,400 children in poverty across north-east London will have a present to open this Christmas thanks to ‘great show of warmth and love’
Founder urges community to help ensure ‘struggling parents and carers have something special to give their children on Christmas Day’
Cat Taylor, who used to work in child protection in the borough, has teamed up with her best friend to fund gifts for children in poverty
Eight-year-old Ben Boyt is inviting kids to do a sponsored activity this Sunday while wearing a Christmas jumper
The annual scheme, run by a local discount card firm, distributes donations of new toys to families most in need across East London
Over 4,000 children in poverty will get a Christmas present as appeal collects more toys and food than ever