Hackney pub to host CAMRA’S LocAle launch

Locally brewed ales at the Duke of Wellington

The Duke of Wellington public house is backing the growing demand for local produce and support for “green” issues by hosting the launch of North London CAMRA’s LocAle scheme this evening (Tues 18 August).

The Duke of Wellington is one of the many pubs who have joined this national initiative to encourage pubs to stock at least one locally-produced real ale.

John Cryne, CAMRA (Campaign for Real Ale) North London’s Chairman said, “LocAle is designed to improve the local economy and pub goers’ knowledge about which beers are brewed locally. We also hope it will give pubs an edge over sections of the off-trade selling beer way below cost price.

“Pubs can’t compete on price but they can on quality and CAMRA is doing everything it can to keep our community pubs open – pubs that welcome people from all backgrounds.”

John added, “We also hope that this will help retain our London microbrewers. We have lost a number over the years, often due to their inability to get their beers into the trade. This may well give them a much needed boost.”

For further details contact: John Cryne: 0780 217 4861 or Duke of Wellington 020 7275 7640

The benefits of the LocAle scheme include the following:

• Pub goers enjoy greater beer choice and diversity
• Local brewers gain from increased sales
• The local economy because more money is spent and retained locally
• Better environment due to fewer ‘beer miles’ resulting in less road congestion and pollution
• Tourism due to an increased sense of local identity and pride – let’s celebrate what makes our locality different.

Greater London has four small breweries: Brodies, Meantime, Sambrooks and Twickenham

CAMRA is a volunteer membership organisation with over 180 volunteer branches across the UK and over 100,000 members. CAMRA nationally was formed in 1971. It exists to promote good beer, protect pubs and defend consumer rights.

The Duke of Wellington public house is at 119 Balls Pond Road, De Beauvoir Town N1.